Eight steps to expanding your online store in 2022

You therefore believe that starting a new eCommerce business is a brilliant idea. Or perhaps you have already established one and are unsure on how to make it successful. Whatever your circumstance, there are a number of things you can do to prevent your eCommerce store from becoming lost in a sea of websites and disappearing without a trace.

Starting a business, whether it be a conventional one or an internet eCommerce business, can be difficult. Approximately 20% of small businesses fail in their first year, and about 50% fail by their fifth, according to data from the Bureau of Labor Statistics. These don’t only apply to eCommerce firms, but they do show that you can’t just launch an online store and expect customers to click (or tap) their way there. To ensure that they purchase things from your store and return for additional visits, you must be proactive in locating potential customers and collaborating with them.

How to Grow your eCommerce Business:


1. Identify Your Target Audience

One error that many new users make online is attempting to be everything to everyone. Although that would be OK for enormous organizations like Amazon, it is not how the majority of prosperous enterprises function. Even Amazon didn’t begin in that way. They began by selling solely books, then once they had had some success, they diversified their product line.

You must choose a target market for your goods. You must specifically pinpoint the demographics of those who are most likely to be interested in your offerings. When you realize this, try to think like them. What goods do you think you might easily find for them and that they would most enjoy? You can concentrate on marketing these products once you’ve developed a supply (or production line) for them for your target market.

Too many enterprises are started with a focus on the product. They wish to sell a product that they have. However, it is ideal to approach the development of your company from a marketing viewpoint, i.e., identify the products or services that would enthrall and interest your intended target market.

2. Encourage Repeat Business

Selling to an existing customer rather than a stranger is significantly simpler. Don’t disregard customers who have already made up their minds that they enjoy your stuff. They will return if you reward them with excellent customer service, premium goods, and affordable prices. If you’re fortunate, they might even tell their friends.

Too many companies focus the majority of their marketing efforts on luring new visitors to their websites. They fail to see that they already have a loyal customer base who will buy from them again as soon as they require a repair or similar new product.

Some businesses favor acquiring new clients above current ones, which may leave existing clients feeling unwelcome, underappreciated, and taken for granted. This is especially true if you use a subscription-based business model, which increases customer churn as they switch suppliers in order to receive another “welcoming” discount.

You might think about offering promotions like “buy one, get one free” to your current clients on particular product lines, depending on your markup. Giving your consumers loyalty cards and rewarding them with a certain item after a certain amount of usage is another typical approach.

3. Offer Upsells and Cross-Sells

Cross-sells and upsells both seek to increase the value of a purchase. Additionally, they help you develop a relationship with the customer and eventually promote repeat business.

Upselling is the practice of persuading customers to buy a comparable, more expensive product than the one they first intended to. When you persuade clients to purchase similar or complimentary products, you are cross-selling.

For instance, you might have written an eBook that you market through your online store. You could program a pop-up to appear after a customer buys the eBook to urge them to upgrade to the more expensive “elite” version, which includes more parts. This is an example of an upsell because instead of the more basic item they were planning to buy, you are selling them the upgraded and more lucrative option.

By displaying product feature charts, you may frequently upsell by showing the consumer how the more expensive item offers more value than the cheaper one they were initially intending to buy. Due to this additional perceived value, the buyer typically leaves happier even if they paid more.

Cross-selling refers to complementing products that fill gaps left by the original product and provide satisfaction. These are frequently items that the client might have bought in the future regardless. Cross-selling is a common feature of online merchants’ checkout pages. For instance, Amazon frequently suggests more products that you might be interested in.

Both of these strategies can encourage repeat purchases while showcasing the breadth of your product line.

4. Provide Excellent Customer Service

Making sure you provide the greatest customer service is another approach to promote repeat business. Keep in mind that the transaction is just the beginning of the sales process. Contrary to a physical store, buyers typically cannot touch or physically experience your goods before making a purchase, so you must allay their concerns by making the purchasing process as simple as you can. Additionally, you must give them the assurance that if anything goes wrong with their purchase, you would support them and give them the confidence to buy from you.

People relying on product reviews while making judgments is another crucial aspect of eCommerce. Nearly 90% of consumers, according to Oberlo, read product reviews before making a purchase, and 56% of consumers read at least four reviews. Additionally, nearly 50% of internet users claim to publish online reviews at least once per month. So, if you want your consumers to sing your praises, you must provide excellent customer service.

Negative customer feedback won’t just make it less likely that someone will be a satisfied repeat client. They also put off other potential customers from trying your goods. Instead, they will visit another website where they may spend their money with confidence because it has better reviews.

5. Market to All Stages of the Buying Process

Beginners in the eCommerce industry frequently believe that all they need to do is advertise and customers will come running. Customers actually go through various stages of the purchasing process, therefore you need to tailor your marketing to each one. Before they spend their hard-earned money, they go through a purchasing funnel. The purchasing funnel comes in a wide variety of forms, but the following is a typical one (from top to bottom):

  1. Need recognition –a potential customer realizes that he/she has a need
  2. Information search – he/she begins to look for information to help solve the problem
  3. Option evaluation – the potential customers reflect on what he/she has discovered
  4. Purchase decision – the customer is ready to make a purchasing decision
  5. Post-purchase evaluation – once the customer has made a purchase, he/she evaluates whether it was the right decision

There is a temptation for eCommerce enterprises to start their marketing at Step 4 right away. But if you do that, you can overlook everyone who is still in the early phases of the process, or who isn’t quite ready to buy. And when they are ready to make a purchase, they will choose one of the companies they have already shortlisted over you.

The procedure isn’t linear either. Customers complete the process at their own pace and frequently out of order. The optimum marketing strategy should cover each of the five stages.

6. Remember That Most eCommerce Businesses Can Operate Globally

If you run a traditional business, your clientele is essentially only allowed to come from the neighborhood where your store is located. The only option to increase your customer base (short of implementing some kind of eCommerce extension) is to establish more branches, which will cost a lot of money. However, the majority of eCommerce companies serve a worldwide clientele.

You should think about include information about international shipping on your website if your product is in any way relevant to a global audience. Of course, if your product is digital, shipping it anywhere in the globe won’t cost you any more than it would to send it locally.

7. Use Marketing Automation to Offer Special Discounts

This is a different way to use cross-sells and upsells. A series of emails following a purchase can be configured (even SMS with the right software). To inform your clients and offer after-sales support, you can set up nurture email (or message) sequences. Additionally, these emails might give the customer exclusive discounts on goods that interest them.

This is especially helpful when you’re selling stuff for an activity or event that clearly follows another, like selling items for weddings or new births. You may send out tailored messages, providing discounts on things appropriate for that period, as the wedding approaches or as a customer’s infant passes various life milestones.

Recognizing customer occasions, such as their birthdays, anniversaries, and even seasonal holidays like Christmas, is another application for marketing automation. You can program a series of personalized messages to remind you of the important day. These might provide a dollar-off coupon for the customer’s upcoming purchase. For instance, you might offer every customer a $10 off promo code on their special day.

8. Consider Content and/or Influencer Marketing

Influencer marketing and content marketing are two effective online marketing strategies. Both entail creating informative material that will appeal to your target audience. The primary distinction between the two is that with content marketing, you typically produce and disseminate the content yourself, but with influencer marketing, you pay influencers with sizable followings to carry out those tasks. As we’ve seen, positive ratings are advantageous for all eCommerce companies. The impact is amplified when influencers write those reviews.

Introducing the next level photography | 360 Photo Booth

What is a 360 Photo Booth? And What Can It Do?

The 360 photo booth, also known as a 360 camera booth, is a revolutionary experience of taking photos. Guests stand on an elevated platform and a slow-motion arm captures a video from all angles. The end result is awesome, unique, and branded content for events of any kind.

How the 360 photo booth works is it is equipped with an arm that spins around, holding the camera as it clicks images of the people standing on the platform.

The booth is perfect for both social and corporate events, be it anniversary parties, birthdays, sweet 16 bashes, company Christmas parties, product launches, bridal and baby showers, and of course weddings. Speaking of weddings, imagine the bride and groom getting a 360-degree clip for their wedding video – what a perfect way to commemorate their special day!

What’s more, the 360 photo booth can accommodate guests of all sizes so they are not restricted by a limiting factor that permits only people who fit a certain size or weight criteria to use the photo booth. Plus its all-inclusive feature makes it a versatile addition for all types of kids’ as well as adults’ events.

Why do I Need One?

You need a 360 photo booth because it is yet another but rather unique service that you can offer your customers. Since it’s a one-of-a-kind service, it’s also a big differentiator when they are choosing a company to work with. It isn’t like anything that their friends have done, and everyone wants to be unique, be it the businesses that are purchasing your photo booth to offer customers a different service that sets them apart or the customers who will be renting the photo booth to make their special and once-in-a-lifetime events such as weddings memorable and truly unique and fun.

As a revolutionary technology, a 360 photo booth is a major step in the photo booth industry, and it is important to be one of the first people in your city with one of these. You don’t want to be trying to catch up with your competitors. It is best to keep them trying to catch up to you.

Easy Set-up & Portability

Besides its revolutionary design, it’s one of the most portable and lightweight 360 photo booths on the market, making it easy for your business to transport it to the client’s site or event venue. In addition, it offers an easy setup which means that your staff won’t have to spend more than a few minutes getting it going at the venue.

We at Nogard Global LLC stand by the high quality and long-lasting value offered by all of our products including the 360 photo booth – we offer a 1-year manufacturer’s guarantee.

Where can I buy a 360 Photo Booth?

You guessed it, Nogard is bringing your very own 360 photo booth at the beginning of August.  Get ready to take your business to a whole new level in 2021. 

Those of you who want to get the process started right away, can go ahead and visit our store

More about Nogard 360 Photo Booth

✔Advantage  – At Nogard we care deeply about your success. That is why we focus on training as much as we focus on designing the best products on the market … so as to make sure you earn a great income with our devices. We know that your success equals our success, because as you get more successful you will begin to scale your business, and as you scale your business, you will buy more photo booths from us. It is truly a win-win. That is why we established the Dropshipping University – our very own training institute – to deliver the industry’s best training to all our customers to make sure they’re always up to date with the best strategies and tactics that can help earn them a fortune in the photo booth industry.

We are also very active in the industry ourselves with our own businesses and our never-ending endeavor of not only evolving our products and techniques to keep up with the latest trends and developments but also keep the Nogard family up to date. You also get access to our Facebook group filled with hundreds of your peers who are already making a killing with Nogard and will help you to do the same!

Check our latest products.

Drop-Shipping 101: Building a Drop Shipping Business in 2022

“Dropshipping.” Anyone who has ever looked into how online businesses work has probably come across this term.

Yet, even fewer people actually understand how it works.

To someone who is new to the online business world and looking to break into the eCommerce scene, the dropshipping process can seem a little intimidating as it can be difficult to find a reliable source that tells you everything you need to know.

So here it is The definitive guide to dropshipping. It covers everything from what the term essentially means, how this particular business model works, and, if it’s for you, how to find the right product and supplier to actually run a successful, booming eCommerce dropshipping business. So let’s dive right into it!

Understanding Dropshipping

Dropshipping is a type of business model that enables a company to operate without maintaining inventory, owning a warehouse to store their products, or even having to ship their products to their customers themselves. How it works is that the retailer partners up with a dropship supplier that manufactures and/or warehouses products, packages the products, and ships them directly to the retailer’s customer, on the retailer’s behalf.

In simpler terms, this is how dropshipping works:

  • The customer places an order for a product on the retailer’s online store.
  • The retailer automatically or manually forwards the order and customer details to the dropship supplier.
  • The dropship supplier packages and ships the order directly to the customer in the retailer’s name.

Note: Many businesses that do own physical spaces (offices or warehouses) of their own also use drop shipping for some of their goods as it helps free up resources and space for other products.


As a business model, dropshipping has several different aspects that prove to be beneficial, such as:

  • It’s Easy to Set Up: It doesn’t take an entire village to set up since it essentially involves just 3 steps—find the supplier, set up your website and start selling the goods! To someone who is new to the ecommerce industry, this business model is relatively easy to understand and implement.
  • The Cost of Setting Up Your Dropship Business is Next to Nothing: In traditional business models, the majority of the costs are related to setting up and running the retail operations, such as purchasing inventory. Since dropshipping eliminates that step, and thus the cost of it, all you have to pay for is the associated costs of running your website (hosting, theme, apps, etc.).
  • You Don’t Have to Worry About Exorbitant Overhead Costs: As previously mentioned, the business owner is not required to purchase inventory thus the costs of renting or buying warehouse/office space and the other smaller yet substantial costs pertaining to it (electricity/phone bills, stationery, etc.) aren’t an issue. The fixed costs of managing the website is all that a business owner has to worry about.
  • The Risk of Dropshipping as a Business Model is Significantly Lower: If the business doesn’t sell products it still doesn’t lose anything, so there is little to no pressure about having to sell your inventory.
  • The Business Can be Run from Anywhere &  is Location Independent: No office, no warehouse, no employees and no hassles. Little to no commitment to a physical space means that you could be sitting at a beach, sipping on mojitos while still turning profits. All you need is your laptop and the internet.
  • There is Lots of Variety When it Comes to the Products You Want to Sell: There is a drop ship supplier for almost anything that you would like to sell! You can rely on one great product, sell several products at once or mix it up; it’s all up to you. Find your niche and there is bound to be a supplier that caters to it.
  • More Time & Resources to Scale Your Business: In traditional retail business models, if you want more profits you have to do more work and invest that much more of your resource pool. With dropshipping all you have to do is send more orders to your dropship supplier and then let them handle everything else while you earn the profit and are left with more time to develop your business plans and scale!
  • Reduced Losses on Damaged Goods: Since the shipment goes directly from the supplier to the customer, there are fewer shipment steps involved which drastically reduces the risk of damaged items while moving from one physical space to another.


Here are a few cons to the dropship business model:

  • Slightly Lower Profit Margins Comparison to Wholesaling or Manufacturing: Depending on your niche, location or requirements, suppliers and vendors will charge you higher prices for dropshipping products, which does eat into your profit margins.
  • Complete Liability When Something Goes Wrong: Since the customer is purchasing the product from the retailer’s website, if the supplier messes something up, it’s still the retailer’s fault as the brand is the face of the retail process. This is one of the reasons why it is incredibly important to choose the right supplier.
  • The Brand has a Significantly Lower Level of Control: Customer satisfaction is often linked to the details—personalized packaging and branding of the shipped products, freebies and notes accompanying the order—its almost always the smaller things that count. Unfortunately, the dropshipping model seldom affords retailers the opportunity to control how their brand is presented during the delivery and fulfillment process as the supplier is the one who ships the products. However, there are some suppliers who may be willing to go that extra mile—be advised, it may cost you though.
  • Certain Issues May Arise Due to Complexities with Shipping: selling multiple products may seem like a good way to drive up sales and make a substantial profit, but this could actually be counter-intuitive if the retailer has multiple suppliers for these products. Different suppliers will charge different shipping costs depending on factors like location, type of products, etc. If a customer orders multiple products which ship from different suppliers, the retailer will have to work out and pay the shipping costs separately. Transferring these varying shipping costs on to the customer may negatively affect conversion rates, thus, in turn, impact the profit margins.
  • Level of Competition is Relatively High: The attractiveness and popularity of the dropshipping business model means more and more retailers in every segment and niche. Unless a retailer is catering to an extremely specific segment or niche, the competition could possibly be detrimental.
  • Managing the Inventory Can be Tricky: keeping track of the stock of the supplier is nearly impossible. Miscommunications can cause issues such as cancellations and having to place orders on backorder. This aspect can, of course, be managed with software these days but those too come at a price and may increase your overhead and fixed costs

Just like everything in life, there are some disadvantages that come along with the many advantages of dropshipping, but not with Nogard Global.

Nogard Global LLC provides the best solutions for those cons above. It was on our bread and butter “Pathway to Global Trade”, where we help everyone build their success.

We offer:

Free Personal Assistant (3 months)

Logo Creations (with 5 revisions per year)

1000 Business Cards

Unlimited Funnel Interface Revisions for Marketing & Branding

Social Media Banner Ads (Facebook, Instagram & Youtube)

Free 1 year Domain Name & SSL Certificate

Lead Generation

Email List Management and Campaign

SMS Mobile Broadcast Marketing

Free Live Mastermind Webinar

Inventory Management

We take care for the shipping complexities

Easy return and refund policy

Free to choose profit margins